Yesterday I assisted with on session of an 8-week lead generating class. The session spent a lot of time on understanding the pleasures and pains that motivate prospective clients. We spent time practicing scripts that speak to the specific pleasure that a friend receives when helping another friend’s business. After the training, we turned 130 agents to their cell phones for 20 minutes to try a single script with their SOI.
In that time, the agents received 245 leads, with contact info and permission to drop the name of the referring friend! And this may be only part of the picture. I’ve heard from several agents that people returned calls into the evening with even more leads. I can’t wait to hear how many new deals come from all those referrals next week.
How are your scripts working? I hope you are not winging your lead generation. It’s too important to your business and most people appreciate when you respect their time. Lead generating calls should take only 4 minutes. If you have more to talk about, set a time to visit with the person to catch up when neither of you is “at work”.
Do you need help with your lead generation? Do you want scripts that are tried and true? Most importantly, do you need someone to hold you accountable to doing the things that will grow your business?
Call me at 303-922-3000 x300 and let’s set up a time to discuss your business.
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